Two-sided markets and the financing of the networks of the future
By Telefónica
Network operators, by setting their pricing structure, determine whether the transport of digital content is paid by the end-user, by the content provider, or by a combination of both. The current model, where the access network is paid for exclusively by the end consumer, is flawed. If providers were charged for the delivery of their content, not only would there be better and more affordable networks, but also be a larger potential customer base for content.
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